I created the DomVarney.com Logo, as an exclusive visual identifier for my work. The original lines were hand-drawn, and then used to produce two versions of the logo: Black Print on Gold Foil, and Gold Leaf on Black Paper.
Logo Design by Dom Varney
Copyright 2014 Dom Varney
No unauthorised usage
The logo depicts in a stylised manner four aspects of my pursuits. Of course, the camera indicates that this is a photography business. The high-rise buildings indicate the urban / metropolitan context of my photography. The profile of the young woman states the humanistic emphasis. And, the Sun symbol relates to my stylistic preference for warm, contrasty images. I wanted the composition to be simple, and universally recognisable. The symbolic representations are meant to be cute, endearing and fashionable. In concert, I wanted them to recommend the urban landscape, not as a place of disconnect and alienation, but as a place of inclusion and belonging. This is my hope for the future.