My Logo

I created the DomVarney.com Logo, as an exclusive visual identifier for my work.  The original lines were hand-drawn, and then used to produce two versions of the logo:  Black Print on Gold Foil, and Gold Leaf on Black Paper.

Dom Varney Photography Logo, gold foil on dark background

Logo Design by Dom Varney
Copyright 2014 Dom Varney
No unauthorised usage

The logo depicts in a stylised manner four aspects of my pursuits.  Of course, the camera indicates that this is a photography business.  The high-rise buildings indicate the urban / metropolitan context of my photography.  The profile of the young woman states the humanistic emphasis.  And, the Sun symbol relates to my stylistic preference for warm, contrasty images.  I wanted the composition to be simple, and universally recognisable.  The symbolic representations are meant to be cute, endearing and fashionable.  In concert, I wanted them to recommend the urban landscape, not as a place of disconnect and alienation, but as a place of inclusion and belonging.  This is my hope for the future.

My Logo